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More and more, Canva is proving that it is more than simply an easy-to-use graphic design tool. Canva Docs, Canva Websites, Canva Whiteboards, and Data Visualization, which results from the firm's acquisition of Flourish, are the new products the Australian company revealed at its Canva Create event.
Canva will also increase the number of print products it offers and introduce its background-erasing technology to videos. A remote control feature for Canva Presentations will be available when it launches in 2021. This feature enables presenters to connect other devices (like a phone) and use them as a virtual clicker.
85% of Fortune 500 firms, including FedEx, L'Oréal, and Salesforce, use Canva's design tools, claims the company. Canva for Teams, introduced last year, has over 4.4 million paying users, but like all of Canva's products, its worksuite will have a freemium business model. The worksuite will have collaboration tools that enable team members to work on documents in real time, just like its Teams product.
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Any product from the worksuite will inevitably be compared to Microsoft Office or the Google suite. Obrecht claims that Canva is not attempting to compete with these enormous corporations. Canva, in contrast, is seen by him as a visual-first complement to these technologies.
Canva also intends to make its API available in beta, making it simpler for developers to interact with the worksuite. Additionally, Canva is introducing a creator programme where carefully selected designers can charge Canva customers for templates, images, and designs. The revenue split between Canva and its creators, according to Obrecht, varies depending on the complexity of the product. For instance, an extremely technical video template might pay a creator more than a stock photo.
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